Industrial system
redesign

A full redesign of an outdoor industrial system — modular, operable across extreme climates, safe for field operators, and scalable across an existing product platform. It had to meet strict regulatory requirements for outdoor industrial equipment and fit into an existing global product family.

The brief was technically demanding, the stakeholder group was cross-functional and distributed across several countries, and the early-stage decisions were the kind that are very expensive to undo later. Classic early-phase complexity — and the reason the client wanted a development partner, not a process consultant.

Phrame joined before the brief was fully locked and led the development work from early stage — using Phrame Rocket to structure the problem space and bring the client's cross-functional team in as active co-developers from day one.

The team sat in several locations — engineers in Finland, product leads elsewhere — so sessions ran in FigJam during regular Teams meetings. Everyone worked on the same live board, at the same time. Domain experts didn't brief and wait for slides; they shaped the direction in real time.

Rather than working in isolation and presenting findings, Phrame developed alongside the team — driving the technical and conceptual work while making sure the domain expertise in the room actually shaped the direction. Safety requirements, field usability, modular architecture, climate resilience — all developed systematically, with the people who understood the operational reality in the loop throughout.

The output: concrete concept directions built on real constraints, CAD files (STEP), visualisations, and a decision record the team could take forward confidently — because they'd been part of building it.