Classical design thinking
made faster, sharper,
actually collaborative
A structured development process run on a live board — 13 phases from first framing to launch, with your team working in it alongside Phrame. Planning, Align, Gather, Analyze, Ideas, Concepts, Refine, Proof, Detailed Design, Maturing, Production, Go to Market, Launch.
what it is
Classical design thinking is powerful — but in complex industrial development it can be slow, hard to navigate, and difficult to run with a cross-functional team. Phrame Rocket is our answer to that.
Phrame Rocket is a development framework we built to sharpen the core mechanics of design thinking — making the process faster, more structured, and more dynamic without losing the rigour that complex industrial problems demand.
Project data, constraints, insights, and concept directions are all organised directly inside the framework. Everything is visible. The whole team knows where they are, what's been decided, and why — in real time.
try it yourself
Pan, zoom, and explore the framework live. This is a real Phrame Rocket board — the same structure we use with clients.
the co-development bonus
Because the framework makes the development process legible to everyone in the room, it opens up something that rarely happens in industrial development: the client's team can join as genuine co-developers — not just domain experts being interviewed, but active participants in the actual development work.
Phrame leads and develops. The team contributes from the inside. The gap between "the consultant's solution" and "our solution" disappears.
why it works better
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faster, sharper decisions
When the problem space is visible and structured, decisions stop bouncing around in email chains. What used to take weeks gets resolved in a session. -
no more "but i thought we agreed…"
Assumptions become explicit before they become expensive. Engineering, design, and management all work from the same picture. -
the right solution gets built
Combining deep development expertise with the team's domain knowledge — structured by a framework designed for exactly this — dramatically reduces the risk of solving the wrong problem.
who it's for
Industrial companies with complex development challenges where the problem space is technically demanding, the team is cross-functional, and getting it right the first time actually matters.