Better frames
better solutions

Phrame helps R&D teams solve complex industrial problems — through better framing.

The goal is always
the best solution

Good solutions are built on deep understanding of the problem. When existing knowledge and fresh insights meet from multiple perspectives, including the "dumb questions", the right ideas emerge and clear decisions are made.

Phrame Rocket is a tool for better frames

An evolution of classic design thinking, where the model isn't an illustration you look at, but the working surface the process lives in. All data and perspectives are gathered directly in the model, and you learn the method intuitively by seeing where things are placed. Each frame has its own description, and I guide you through them as we go.

Greater value
becomes lower costs

When Phrame Rocket activates the whole team, more minds and more perspectives come into play. It surfaces wrong directions early, before detailing them becomes the most expensive mistake. Insights, analyses and decisions from Phrame Rocket can be reused across the company.

Hover over or tap each frame to read about it.

tap a frame

Let's talk

Are you facing a complex industrial problem? Let's frame it together.

Email, call, or schedule a video meeting for a deeper conversation, no commitment required. I'll show Phrame Rocket in practice, share examples from past projects, and talk about what Phrame can offer for your specific situation.

Mads Hanghøj Skovro

I've spent over a decade at the intersection of industrial design and mechanical innovation — across eyewear, wind energy, maritime, and consumer products. I founded Phrame to bring the framing-first method I've been refining since my studies to R&D teams working on their hardest problems.

Full background on LinkedIn →
mads@phrame.dk

+45 60 10 10 03

Mads Hanghøj Skovro, founder, Phrame

phrame.dk · Svendborg, Denmark

From people I've worked with

"Mads possesses an exceptional inventive ability and a strong holistic mindset. He has a rare ability to quickly grasp complex problems and see the entire value chain from innovative concept development to detailed production. At the same time, he is an incredibly pleasant person and a formidable collaborator who lifts both professionally and socially."

Allan Wad Petersen Partner & Co-founder, Advantis A/S

"Mads Hanghøj came to Monoqool with an idea for a groundbreaking new eyewear concept. In close collaboration with suppliers in Germany among others, Mads — with his creativity and understanding of materials and the possibilities and limitations of various production technologies — helped us bring to life an innovative eyewear collection never seen before."

"Mads' 'toolbox' contains a unique cocktail of creativity, craftsmanship, material knowledge, and an understanding of the development and production process that is rarely found in just one person."

Allan G. Petersen Founder, Monoqool

worked with